Our client needed unified event and collateral branding for using at events throughout the speedway season. As well as appealing to SGP's existing fan base, our work needed to capture the attention and win the approval of potential new fans. Stylistically, SGP wanted us to convey its global, glamorous and world-class feel while at the same time add to the 'gladiatorial' atmosphere within the arena. The client also needed us to create a visually arresting 'fan zone' and also work closely with the main sponsor, global super-brand Monster Energy.
We began by getting to know speedway and its fan base inside out through research, insight, and by drawing on our in-depth knowledge of other sports and their cultures. Next, we produced original, high-impact graphics for every key event, using them right across a wide range of collateral including posters, passes, tickets, adverts, flyers, digital assets, podiums, scoreboards and track banners.