FIA World Rally Cross

The brief

Rallycross wanted an engaging site that fans could use on any device, but it also wanted a site that could capture data. The site needed to have a global feel and also appeal to a youthful target audience.

Our solution

We used creativity, technical know-how and our expertise in sport and social media to build a truly multi-functioning site. One of the key benefits is that the new site allows for social interaction between drivers, teams, personalities and event organisers.

Key features:

• Integrated official Race Centre for tracking race results, standings and live timings
• Free-to-play Fantasy RX game for capturing user data
• Registration and secure area for better management of media and stakeholders

The end result

• An increase in traffic of 400% over four years with Fluid managing the site
• Raised the sport's profile, attracting high caliber drivers and sponsors
• Attracted a high volume of Fantasy RX signups

We were looking for a flexible responsive platform to serve our fans and stakeholders, Fluid delivered the brief perfectly...